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Question
In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.
A. profitability
B. information
C. quality
D. brand name recognition
E. availability
Answer
This answer is hidden. It contains 320 characters.
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