Question

In general, most consumers don"t spend a lot of time thinking about their funeral. So some funeral home advertising tries to get them to think about their loved-ones and encourage preplanning their funeral. This is an attempt to get people to think about a product that most consumers do not actively seek. In other words, insurance is a(n) _____ product.
a. heterogeneous shopping
b. specialty
c. unsought
d. business
e. consumer

Answer

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