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Question
In its recent "You're not you when you're hungry - Snickers satisfies" TV ad campaign, Mars, the maker of the Snickers candy bar, attempted to reposition Snickers from a sugary dessert-like food to a snack food that can satisfy one's immediate feeling of hunger. Mars used this product repositioning strategy with its Snickers brand to __________.
A. react to a competitor's position
B. catch a rising trend
C. reach a new target market segment
D. change the value offered to its customers
E. implement a global strategy
Answer
This answer is hidden. It contains 210 characters.
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