Question

In 2011, none of Rodericks friends owned a North Face jacket and Roderick did not have a strong preference for North Face jackets. In 2012, many of Rodericks friends owned a North Face jacket, and Roderick did have a strong preference for North Face jackets. The change in Rodericks preferences from 2011 to 2012 can be best explained by the ________ effect.

a. winter

b. network

c. switching

d. duopolist

e. social

Answer

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