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Question
In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery. But unlike Duracell, Energizer priced its batteries at a low initial price to attract the mass market. In this case, Energizer used
A. penetration pricing.
B. prestige pricing.
C. skimming pricing.
D. price lining.
E. cost-plus fixed-fee pricing.
Answer
This answer is hidden. It contains 85 characters.
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