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Question
In television or radio advertising, a rating refers to
A. the number of different people or households exposed to an advertisement and they buy the offering that was advertised.
B. the average number of times a person in the target audience is exposed to a message or advertisement.
C. the percentage of households in a market that are tuned to a particular television or radio station.
D. a commonly used reference number an advertiser calculates (reach multiplied by frequency) to determine whether it has achieved its advertising objectives.
E. the percentage points of market share a firm garners for its advertisements relative to its competitors.
Answer
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