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Question
In terms of online metrics, dwell rate is the:A) number of individuals who click on an online ad.
B) proportion of ad impressions that result from a user clicking on or mousing over an advertisement.
C) amount of time a user is engaged with a particular advertisement.
D) amount of time a user is engaged with a website.
Answer
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Related questions
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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A) post-hoc analysis.
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A) product attributes
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