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Question
In terms of sales and market share, Rexona is the number-one brand of deodorant worldwide. Since it was created in Australia in 1908, it has added an antiperspirant, a stick deodorant, Rexona for Men, Rexona for Women, Rexona for Teens, and Rexona Skin Friendly. These additions are examples of:a. product line extensions
b. product portfolio width adjustments
c. product item contractions
d. SBU expansions
e. product mix widths
Answer
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Related questions
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