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Question
In terms of source characteristics, attractiveness consists of:A) physical characteristics of the spokesperson.
B) intelligence of the spokesperson.
C) both physical and personality characteristics of the spokesperson.
D) the expertise and likeability of the spokesperson.
Answer
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Related questions
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C) account planner.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
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A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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