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Question
In terms of the online customer experience, customization refers to
A. the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
B. the website's ability to conduct sales transactions for products and services.
C. an interactive, Internet-enabled system that allows individual customers to design their own products and services.
D. a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
E. the ability of a website to modify itself to, or be modified by, each individual user.
Answer
This answer is hidden. It contains 35 characters.
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