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Question
In terms of the relationship between message strategies and the hierarchy of effects model, affective message strategies are best suited to develop awareness, liking, and preference for a particular product or brand.Answer
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Related questions
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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