Question

In the animal food products business, food-product needs of owners of companion animals pets (e.g., dogs and cats) differ from the needs for food and health-related products of those owning production animals (e.g., livestock). Which of the following aspects of managing customer relationships does this choice refer to?

a. Who: Determining the Customers to Serve

b. What: Determining Which Customer Needs to Satisfy

c. How: Determining Core Competencies Necessary to satisfy Customer Needs

d. When: Determining When to Satisfy Customer Needs

Answer

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