Question

In the context of the net promoter score (NPS), which of the following is a difference between promoters and detractors?

a. Unlike promoters, detractors are customers who are associated with scores of 7 or 8.

b. Unlike promoters, detractors are satisfied customers who may switch to competitors.

c. Unlike promoters, detractors defect at higher rates.

d. Unlike promoters, detractors are less price sensitive.

Answer

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