In the dual-product model generally A advertisers are more important than viewers B viewers - FinalQuiz

Question

In the dual-product model, generally,

(A) advertisers are more important than viewers

(B) viewers are more important than advertisers

(C) viewers and advertisers are equally important

(D) who is most important depends on the type of medium

(E) who is most important depends on the location of the medium

Answer

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