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Question
In the hierarchy of effects, adoption refers to
A. the point at which the consumer accepts the integrity of the manufacturer and the reliability of the product.
B. the consumer's appraisal of the product or brand on the majority of important attributes.
C. an increase in the consumer's desire to learn about some of the features of the product or brand.
D. the consumer's actual first purchase and use of the product or brand.
E. the consumer's repeated purchase and use of the product or brand after a favorable experience on the first trial.
Answer
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