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Question
In the hierarchy of effects, awareness is defined as
A. the consumer's first actual purchase and use of the product or brand.
B. the consumer's repeated purchase and use of the product or brand.
C. the consumer's appraisal of the product or brand on important attributes.
D. an increase in the consumer's desire to learn about some of the features of the product or brand.
E. the consumer's ability to recognize and remember the product or brand name.
Answer
This answer is hidden. It contains 59 characters.
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