Question


In the late 1950s and 1960s, television westerns were extremely popular. These adventure shows had settings and costumes very unlike other shows of that time (comedy, variety, crime, etc.). Popular programs included Gunsmoke, Bonanza, Wagon Train, and The Big Valley. When ratings declined as viewers gradually stopped watching this TV genre, the networks no longer wanted to produce and televise such shows. The production companies used a(n) __________ strategy and stopped production on all television westerns when the networks stopped showing them.
A. diversification
B. aggregation
C. divestiture
D. deletion
E. harvesting

Answer

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