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Question
In the media industry, vertical integration refers to ______.
A. the process in which a company neither grows economically nor shrinks but over time moves vertically above other companies through a process of buying and selling
B. the process by which one company buys different kinds of media, concentrating ownership across differing types of media rather than up and down through one industry
C. the process by which one owner acquires all aspects of production and distribution of a single type of media product
D. the idea that the media environment is quite different largely because of the vast size of the U.S. media industry but that private media ownership can be a huge political asset in the United States too if it is able to move in the right directions
Answer
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