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Question
In the research paper Personalized Dynamic Pricing of Limited Inventories by Aydin and Ziya (2007), the authors note that
[I]mplementing personalization [with regard to pricing] to such a full extent may be impractical.
Instead, a seller may want to use a personalization strategy where there is an announced price and single discount level that can possibly be offered to a customer depending on the signal from the customer.
An everyday example of this would be a discount on
a. movie tickets when the customer signals that he or she is single.
b. movie tickets when the customer signals that he or she is a student.
c. Twilight movie tickets when the customer signals that he or she is a Twilight fan.
d. Avengers movie tickets when the customer signals that he or she is a silent-film fan.
e. concessions when the customer signals that he or she is on a diet.
ANS: B DIF: Moderate REF: Price Discrimination at the Movies
Answer
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