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Question
In the 1980s and 1990s, Neon Co. was the most successful firm in the television market. The firm believed that competitors would never be able to produce televisions comparable to its quality and cost. As a result, it was unable to respond to the new generations of television that Japanese competitors had begun to infiltrate the market with. Eventually, Neon lost its market leadership to its competitors. This is a typical example for the _____.
a. Giffen effect
b. Hawthorne effect
c. Idiosyncrasy credit
d. Icarus Paradox
Answer
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