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Question
In the seven Ps of services, the term "process" refers to
A. the patented steps of service encounters that distinguish one service provider from another.
B. licensed procedures that have met ISO 9000 guidelines for safety.
C. the procedures, mechanisms, and flow of activities by which the service is created and delivered.
D. a protocol for behaviors and activities for people-based rather than technology-based services.
E. the decisions consumers' make during the purchase of services.
Answer
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