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Question
In the traditional advertising model, advertisers were charged using a __________ approach, which charged for the impressions made by an ad. Google transformed the traditional model to a model called __________ where an advertiser pays only when somebody actually clicks on the ad and is delivered to their website.
A. cost per thousand occurrences; cost-per-clack
B. cost per thousand incidences; cost-per-snap
C. cost per thousand impressions; cost-per-click
D. cost per thousand recurrences; cost-per-lead
E. cost per thousand frequencies; cost-per-hit
Answer
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