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Question
In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called __________.A. Believers
B. Experiencers
C. Strivers
D. Makers
E. Survivors
Answer
This answer is hidden. It contains 223 characters.
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B. contain no information to help consumers.
C. do not appeal to either men or women.
D. wear out quickly, boring the consumer.
E. don't appeal to the Generation Y cohort.