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Question
In the video game console industry, Magnitude was the first firm to introduce a console in the market. However, consumers were uncertain about the product, and its high costs discouraged consumers from purchasing it. Eventually, Magnitude withdrew the product from the market. A few years later, Mantel and Adventura came up with their respective gaming consoles and successfully established their products. Mantel and Adventura will be considered as:
a. pioneers.
b. early followers.
c. laggards.
d. late movers.
Answer
This answer is hidden. It contains 1 characters.
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