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Question
In trying to convince her company to do consumer research with social media, Joan Lewis, Procter & Gamble’s market knowledge officer, has asserted all of the following EXCEPT
A) social media are quicker than other methods for tracking fast-changing consumer behavior.
B) social media permit better two-way communication between the company and consumers .
C) social media research needs more sophistication and better standards of measurement.
D) social media research will soon replace outdated and expensive traditional research methods.
Answer
This answer is hidden. It contains 61 characters.
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