Question


Indirect channels for consumer products
A. occur when one firm's marketing channels are used to sell another firm's products.
B. include producers and end-users dealing directly with each other.
C. include intermediaries that are between the producer and consumer and perform numerous channel functions.
D. are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E. occurs when a retailer sells its product in a store and on the Internet.

Answer

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