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Question
Individuals can choose to purchase Microsoft stand-alone software packages, such as the Microsoft Office 2013 Home and Student versions of Word, Excel, and PowerPoint for $109.99 each. Alternately, they may choose to purchase the Microsoft Office 2013 Home and Student Suite, which has these three applications plus OneNote in the same package for a price of $139.99. Microsoft is using a __________ pricing strategy.
A. penetration
B. prestige
C. bundle
D. odd-even
E. standard mark-up
Answer
This answer is hidden. It contains 304 characters.
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