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Question
Inspiring Toys, a small manufacturer of educational toys, is formulating a budget for next year's promotional activities. What method should be considered to react to a short run promotional tactic done by Mattel?
a. spending as much as the competition
b. percentage of sales
c. how much for specific results
d. deciding what can be spared
Answer
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Related questions
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a. collateral
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a. cognitive dissonance.
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a. True
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a. True
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A market is best defined as a geographical area that is of commercial interest to the entrepreneur.
a. True
b. False
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a. True
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a. True
b. False
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a. True
b. False
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Which emerging model of e-commerce is used to generate significant amounts of advertising revenue?
a. eCRM
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What are the qualifications of partners?
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Liability on the part of an owner that extends beyond the owners investment in the business
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a. debt capital.
b. accrued expenses.
c. owners' long-term debt.
d. owners' equity.
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a. money borrowed from others, money invested by the owners
b. accounts receivable, accounts payable
c. accumulated depreciation, asset value
d. net profit, retained earnings
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a. depreciation expense
b. increase in accounts receivable
c. increases in inventory
d. decrease in accounts payable
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a. marketing plan.
b. statement of cash flows.
c. balance sheet.
d. income statement.
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a. 2 years
b. 6 months
c. 1 quarter
d. 12 months