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Question
Integrated marketing communications is the concept of designing marketing communications programs that coordinate all promotional activities - advertising, personal selling, sales promotion, public relations, and direct marketing - to provide __________.
A. retailers with cooperative media buys
B. a consistent message across all audiences
C. the firm with a feedback loop
D. a marketing matrix
E. a media mix useful to all types of companies
Answer
This answer is hidden. It contains 59 characters.
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