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Question
International IMC programs should be assessed in several ways, including domestic results, results in other countries, and:A) as a percentage of sales.
B) as an overall company.
C) with message evaluation measures.
D) through online metrics.
Answer
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Related questions
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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The "what we can afford" method of budgeting for marketing communications is the most difficult form of communications budget that a company can prepare.
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One of the problems with the percentage of sales budgeting method is:
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The product positioning strategy based on how a product is used is the ________ positioning approach.
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