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Question
Introducing new-products sequentially into geographic areas of the U.S. to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as
A. limited rollouts.
B. phased rollouts.
C. market-product expansion.
D. regional rollouts.
E. phased commercialization.
Answer
This answer is hidden. It contains 38 characters.
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