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Question
_____ is distribution aimed at maximum market coverage. It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.a. Selective distribution
b. Channel franchising
c. Intensive distribution
d. Horizontal channeling
e. Exclusive distribution
Answer
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
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b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
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Relationship selling is also called:
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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c. exclusive
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a. Marketing facilitators
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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d. sorting
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a. creation
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c. assortment
d. spatial
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