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Question
__________ is the strategic use of the Internet to engage customers and potential customers in providing opinions and suggestions on products and their designs.Answer
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Related questions
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The advantage of growth through concentration is that you are growing in an area that you know and, presumably, have expertise.
Q:
Which of the following is NOT indicative of a question mark in the BCG matrix?
a) Do not generate much profit
b) Low market shares, high-growth market
c) High market shares, low-growth market
d) Difficult for strategic decision making
Q:
Strategic management includes strategy __________ and strategy __________.
a) negotiation; implementation
b) implementation; direction
c) formulation; implementation
d) formulation; review
Q:
The electronic version of the basic retail strategy of selling directly to customers is known as a __________.
a) C2B business strategy
b) B2C business strategy
c) B2G business strategy
d) B2B business strategy
Q:
A __________ views the world as one market and uses standardized products and advertising worldwide.
a) multidomestic strategy
b) globalization strategy
c) diversification strategy
d) transnational strategy
Q:
Which of the following is an example of a strategic question for a functional strategy?
a) "How can we best utilize the marketing department to support implementation of the business strategy?"
b) "What kind of product or service mix should we have?"
c) "How are we going to compete for customers within this this industry and in this market?"
d) "In what industries and markets should the corporation compete in?"
Q:
Which of the following is an example of a strategic question at the business strategy level?
a) "How are we going to compete for customers in a competitive market?"
b) "What is our role in supporting engineering?"
c) "How many divisions should we have?"
d) "In what industries and markets should the corporation compete in?"
Q:
An environment for making decisions in which information is incomplete, yet one can still reasonably estimate probabilities for the outcomes of various options is called a(n):
a) risk environment.
b) certain environment.
c) uncertain environment.
d) programmed environment.
Q:
An environment in which managers have complete information on possible alternatives and their consequences for them to make decisions is called a __________ environment.
a) favorable
b) good
c) certain
d) risk
Q:
__________ are managers who are comfortable with intangibles and value flexibility and human relationships.
a) Risk takers
b) Intuitive feelers
c) Sensation thinkers
d) Intuitive thinkers
Q:
The three different conditions or problem environments in which managers make decisions are:
a) good, neutral, and bad.
b) certain, risk, and uncertain.
c) absolute, uncertain, and indeterminate.
d) certain, absolute, and risk.
Q:
James is a proactive information gatherer and a forward-thinking manager. He is an example of a:
a) problem seeker.
b) problem avoider.
c) problem creator.
d) problem solver.
Q:
Do you support the classical view of corporate social responsibility? Give reasons.
Q:
Assume that one of your colleagues who is also your friend is responsible for mismanaging company funds. If you are in a situation where you can either save your friend from being fired or save your company from a huge loss that might lead to a massive layoffs, what would you choose? Give reasons.
Q:
Different people have different views of what is ethical. Discuss each of the four different philosophical views as alternative approaches to moral reasoning.
Q:
What does the statement "Something may be legal but unethical" mean?
Q:
__________ is a goal that addresses the rights of present and future generations as co-stakeholders of present-day natural resources.
Q:
A(n) __________ is a formal statement of values and ethical standards.
Q:
__________ justice focuses on treating people the same regardless of personal characteristics.
Q:
The main reason for the actions of whistleblowers is the praise and recognition that they receive from the companies in which they uncover unethical practices.
Q:
Values tend to be quite flexible within individuals; therefore, employees can be trained to hold certain values.
Q:
Many companies are developing a formal statement of values and standards called a __________.
a) statement of values
b) corporate beliefs statement
c) corporate values statement
d) code of ethics
Q:
What is the second step in dealing with ethical dilemmas?
a) Decide which option to follow.
b) Recognize the ethical dilemma.
c) Get the facts.
d) Identify your options.
Q:
The view "No one will ever know about it" is a way of __________ unethical behavior.
a) eliminating
b) dismissing
c) acknowledging
d) rationalizing
Q:
The four key functions of management are __________, __________, __________, and __________.
Q:
__________ involves building and maintaining positive relationships with other people.
Q:
The __________ view of organizations puts customers at the top and being served by nonmanagerial workers who are supported by team leaders and higher-level managers.
Q:
A manager is held accountable by __________ and is dependent upon his or her __________.
Q:
__________ describes the requirement of one person to answer to a higher authority for performance achieved in their area of responsibility.
Q:
Global sourcing involves contracting for work to be performed in other countries.