Question

Issuing a film in limited release in first-run theaters in major cities is typically used to

a. discern whether it will find favor with moviegoing audiences.

b. begin the release platform for a large-budget blockbuster.

c. write off a film the studio considers to have few commercial prospects.

d. end the theatrical run of a film.

e. get the film in as many markets as quickly as possible.

Answer

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