Question


Jacob has developed a lawn care service that will revolutionize the lawn care industry. Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob?
A. He should develop an administered vertical marketing system.
B. He should establish a corporate vertical marketing system.
C. He should open up branch offices around the country to provide the exposure he needs.
D. He should establish a wholesaler-sponsored voluntary chain.
E. He should establish a service-sponsored retail franchise system.

Answer

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