Question

Janel, a media consultant, is helping the integrated marketing communications manager of a French cosmetics company with the design and content to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to word it in a culturally relevant manner. With which step of the international communications process is Janel helping the company?

A) encoding of the message

B) choosing an appropriate channel for the message

C) decoding of the message

D) providing feedback from customers

E) reducing noise from competing ad campaigns

Answer

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