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Question
Japanese telecom NTT DoCoMo Inc. and Chinese Internet search operator Baidu Inc. established an alliance to distribute games and other mobile-phone content. Baidu will own 80 percent of this collaboration with DoCoMo holding the remaining 20 percent. This collaborative arrangement is an example of a(n):
a. joint venture.
b. network strategy.
c. equity strategic alliance.
d. nonequity strategic alliance.
Answer
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