Question

Jason is a marketing manager for a large breakfast cereal company. He knows that most people in China eat breakfast like everyone else in the world, but he also understands that they may not want the sugar-laden cereals his company is known for and he should consider promoting healthier cereal options instead. Jason is revealing cultural ________ as he makes his decision.

A) insensitivity

B) ethnocentrism

C) apathy

D) empathy

E) indifference

Answer

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