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Question
JCPenney has leveraged its store, website, and catalog channels. A JCPenney customer who shops in all three spends four to eight times as much as a customer who shops in only one channel. JCPenney is likely following a(n) __________ strategy.
A. dual distribution
B. market penetration
C. cross-functional
D. interlocking marketing
E. multichannel marketing
Answer
This answer is hidden. It contains 239 characters.
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