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Question
Jordan, the CEO of Early Bird, believes that it is important to focus on the quantity of new product ideas generated rather than the quality of ideas generated. He encourages everyone in the company to come up with product ideas, and those that seem feasible are further developed. According to him, it takes several raw ideas to develop one successful new product. Jordans views reflect the concept of:
a. innovation quotient.
b. innovation diffusion.
c. innovation readiness.
d. innovation funnel.
Answer
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