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Question
Julie, owner of a bed and breakfast inn, had been asked repeatedly to cater events. Once she realized her kitchen was not being used during the later part of the day, she started the company. This change is an example of
a. recognizing a hot trend and riding the wave.
b. combining two businesses into one to create a market opening.
c. beginning with a problem in mind.
d. considering ways to adapt a product or service to meet customer needs in a different way.
Answer
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