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Question
June LaVista owns a health and fitness gym. After dividing her customers into four segments based on income range, age, level of fitness, and other selected segmentation descriptors, she wrote out a description of each segment's size, expected growth, frequency of exercise, and overall profit potential. Which step in segmenting a market is LaVista engaged in?a. profiling and analyzing her market segments
b. positioning her products to her market segments
c. targeting promotions to her market segments
d. differentiating her market segments
e. concentrating her marketing mix on the most profitable marketing segments
Answer
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Related questions
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b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
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