Question

Kayla works as a copywriter for an advertising agency. She has been asked by her manager to write a proposal for a client's social media campaign. This is the first time Kayla is going to present a proposal directly to the client. She understands that while the company's board of directors will not directly act on the proposal, they will carefully evaluate the interaction between the client and herself. In this scenario, which of the following organizational audiences does the board of directors represent?

A. The primary audience

B. The watchdog audience

C. The secondary audience

D. The auxiliary audience

E. The virtual audience

Answer

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