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Question
Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing only one but seems worthwhile if it adds to the manufacturer's sales revenues and profits, doesn't reduce quality or increase price, and
A. conforms to all FDA guidelines.
B. uses the same promotion and packaging for all segments.
C. decreases the cost of the physical plant.
D. stabilizes competition.
E. better serves customers' needs.
Answer
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