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Question
Kelly Reeves is in charge of a new marketing effort directed toward Peru. In order for her company to market effectively and distribute to all of Peru's major cities, Kelly must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of these foreign environment uncontrollable variables would be a chief concern as Kelly devises her firm's logistics plan?
A) price
B) product
C) geography and infrastructure
D) promotional strategies
E) channels of distribution
Answer
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Related questions
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Once a researcher has defined the research problem and established research objectives, the researcher should
A) effectively communicate the problem and objectives to decision makers.
B) analyze, interpret, and summarize the results.
C) determine the sources of information to fulfill the research objectives.
D) assess the suitability of available statistical methods for analyzing the data.
E) evaluate the cost and benefits of the research effort.
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What is the first step of the marketing research process?
A) determining the sources of information to fulfill the research objectives
B) analyzing, interpreting, and summarizing the results
C) defining the research problem and establishing research objectives
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both
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Bessie has decided to pursue a marketing research effort to acquire information before her company makes a strategic relocation move to the West Coast. What would be the first step that Bessie (and the marketing researchers) should take as she embarks on the research effort?
A) Define the research problem and establish research objectives.
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________ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
A) Marketing reach
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The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their responses.
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One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.
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B) export management company
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A) large financial investment required.
B) limited control over the distribution process.
C) large managerial investments required.
D) limited number of retailers in the foreign country who can be reached.
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C) population growth.
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Discuss the functions of each of the four institutions under the European Union.
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A) It will cripple businesses accustomed to mass production and mass distribution.
B) It will increase the significance of small national markets.
C) It will lead to decreased purchasing power.
D) It will increase import tariffs worldwide by at least 70 percent.
E) It will lead to an overall drop in international trade.
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A) South Africa
B) Canada
C) Japan
D) Singapore
E) Britain