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Question
Kemps Dairy makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy). Kemps Dairy pays Wrigley, the owner of the Life Savers brand name, a fee to market this product. This is an example of __________.
A. generic branding
B. reseller licensing
C. mixed branding
D. brand licensing
E. co-branding
Answer
This answer is hidden. It contains 181 characters.
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