Question

Kevin, the production manager at Hexavex Systems, prefers long production runs of thousands of units in order to drive the cost per unit down. However, Andrea, the marketing manager, prefers shorter production runs of a few hundred units in order to deliver the product more quickly to a key customer. Which of the following is the source of conflict between the two managers?

A. Different goals

B. Overlapping authority

C. Scarce resources

D. Different reward systems

E. Status inconsistencies

Answer

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