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Question
Kingsley Inc., a clothing retail line in London, recently expanded its business to Scotland. After some basic market research, the management realized that a majority of the people in London preferred organic clothing. Keeping this in mind, it launched its store with clothes made from hemp and bamboo. This strategy turned out to be very successful, as it received a good response from buyers. Which of the following statements best explains Kingsley's strategy?
A. It stereotyped groups in order to understand a group's culture better.
B. It adapted its products to cater to the needs and tastes of the local market.
C. It desensitized itself to the differences in preferences and tastes within the country.
D. It realized that the differences in preferences and tastes were bad and inferior.
E. It ignored the differences in preferences and tastes within the country.
Answer
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