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Question
Kingsly Inc., a clothing retail line in London, recently expanded its business in Scotland. The management knows that a majority of people prefer organic clothing with a preference for cotton and silk. Keeping in mind their preferences, they launched their store with clothes made from hemp and bamboo. This strategy worked very well for their company and received a good response from buyers. Which of the following did Kingsly Inc. most likely do?
A. Stereotyped groups which helped them understand the culture better
B. Adapted their company products to the needs of the local market
C. Understood that each member in the country has the same preferences
D. Avoided enquiring about preferences because it would seem curious
E. Understood that the tastes and preferences were inferior to other countries
Answer
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