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Question
Kraft Foods, which makes and distributes grocery products, uses online recruiting for sales personnel. On its website, Kraft says, "A Sales Representative distributes, sells, and promotes Kraft products. You are the primary link with retail customers and consumers. You execute company promotions, meet inventory needs, and monitor the competition within your region. Most of your time is spent problem solving with your customer to create a win-win solution." Which of the following goals of recruiting is Kraft trying to meet with this statement?a. Ensuring that applicants are qualified
b. Selecting the best applicants for the job
c. Providing an honest assessment of the job
d. Generating fine distinctions between applicants
e. Keeping the applicant pool at a reasonable size
Answer
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